Evaluation: Q3- What have you learnt from your Audience Feedback?

Audience Feedback has been a massive input in my development for the products I've made. It has been something we have done since all the way back to pitching the storyline in Research and Planning and the start of the year. Here are the cases where I have used Audience Feedback:

Audience Interviews
Doing the Audience Interviews really helped us to give a definite for what an audience would expect in a Film Trailer. Although at this point in the development we had a different genre we were researching which was changed later in the process, it still helped up develop an idea for what would a person of the target audience's age group would find appealing and what they wouldn't find appealing. These interviews included what sounds they would expect and like to hear, what the pace they would expect, what colours would be used etc.

Questionnaires
We created a questionnaire to hand out across College to gain knowledge of more specific codes and conventions we could use in our trailer. This included whether to use a voice over or not, what locations could be useful and what editing would be expected. Again, this was when the genre of our trailer was going to be Fantasy/Horror which later changed to Horror/Thriller; however it still helped us because codes and conventions from the Horror played major impact into the answers from the audience feedback.

Feedback from the Media Class
After pitching our two ideas to our College Tutor, our 1st pitch which (we were going to be doing) being the Fantasy/Horror and the 2nd being the Thriller/Fantasy, she told us she thought we could be more experimental and use more locations/codes and conventions in doing our back up pitch. To reinforce this, we  asked the class (which were the ages of our target audience) which sounded like the better pitch and the majority vote went with pitch number 2. This obviously helped a lot as it impacted everything for our final products.

Social Network Feedback
I often asked people of the target audience age group for feedback on my work on Twitter or Facebook. This helped me with the name of the Distribution and Production Company names, the name of my Magazine, the font for my Magazine, images used etc.

Overall Progress and Work Class Feedback
Often throughout the year, we each shown our Trailer, our Poster and our Magazine Cover to the class to show our progress so the class could make notes on what they liked, how genre was represented and what could be improved which would be collected in afterwards for feedback. These helped immensely as it got to show what was working well and what tweaks we could make whilst we were still all in the procedure of making the products.