Action
An Action film usually uses sinister colours with an odd hint of heat themed colours (reds, oranges, yellows) and usually they have a very masculine character that is extremely confident as the main character. The sound is usually very tense and thrilling, building up suspense.
Romance
Romance films are usually aimed at women/girls and tend to use a lot of high key lighting. The romance genre tends to focus on the relationship of a boy and a girl and tends to be realistic to make the target audience feel it is believable and real in the ideal world. Most films have now introduced the Romance genre in a mix with their other genre of film. For example; Avatar which is a Sci-Fi but also has the romance of the two main characters. This is because it reaches a bigger audience (as the romance would interest women, Sci-Fi would interest men) which led to the films success.
Comedy
Comedy films tend to be aimed at teenagers or have the certificate of a 12 or a 15. Comedy films tend to use high key lighting and have a feel-good presence. The Comedy genre is not specifically aimed at any gender, however tends to be aimed at teenagers or young adults.
Horror
Horror films tend to be aimed at teenagers/adults with 15 or 18 certificates. They tend to use tense music that drags on and drains, with low key lighting and lots of other scary aspects. Horror films tend to try and aim for a higher certificate as the higher the rating, the thought is that it is more scary which creates a bigger hype and buzz for a film.
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